Account and Brand Manager Molly Roe attended the 2022 Intertribal Agriculture Council (IAC) Annual Conference this week and represented SweetGrass Trading Company. This year’s gathering marked the 35th anniversary of the IAC and was held at the Virgin Hotels in Las Vegas on December 6-8.
Roe met with attendees and agricultural leaders in Indian Country at an exhibitor booth displaying SweetGrass Trading products. She shared the story of SweetGrass Trading and fostered relationships with potential new customers and vendors.
In addition, she led a breakout session titled “Farm to Market: marketing and communications techniques to connect with buyers.” Roe discussed ways Native entrepreneurs can market their business to buyers through brand storytelling, labeling, agritourism and more.
Farmers, ranchers and producers from across Indian Country gathered to share their expertise and network at this event.
This year’s conference theme, We Belong Here, highlights decades of resilience and grit exhibited by IAC leadership in challenging the systemic inequities and barriers that Native producers experience in U.S. Agriculture and ensuring that Native voices inform the policies that affect us most. IAC’s organizational structure supports a comprehensive approach to removing systemic inequities and barriers by focusing on advocating for the policy priorities identified by our members, advising the United States Department of Agriculture (USDA) on programmatic implementation while simultaneously redefining and rebuilding our sovereign Tribal food systems by supporting Tribes and Tribal producers in their agriculture endeavors.
The Intertribal Agriculture Council was founded in 1987 to pursue and promote the conservation, development and use of our agricultural resources for the betterment of our people.